The conference that helps you win more.
A week full of impactful content. August 24-31st, 2022
watch now

About Win Loss Week

20+ Sessions
3 Tracks
1500 Attendees
attend
Win Loss Summit
August 24th, 2022

We decided to take the best pieces of our virtual event and amplify them to make the best in-person experience possible. Come learn from industry experts, network with peers, and enjoy the beautiful Sundance Resort.

Win Loss Summit sessions were recorded and are now available virtually.

WATCH VIRTUALLYSEE AGENDA
On-demand
Virtual Sessions
August 30-31st, 2022

This is our third year hosting Win Loss Week and it’s better than ever. We’ll be dropping sessions over two days that you won’t want to miss. Come hear from peers from Slack, Clari, Docusign, and more. Registration is free so what are you waiting for?!

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VIEW
Exclusive Content
August 26th & 29th, 2022

We weren’t kidding when we said there will be a week full of amazing content. As registrants for Win Loss Week, you will get first access to exclusive content that will help you level up your win-loss program.

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Highlighted Speakers
Anna Fisher
Chief Marketing Officer
SPIFF

Anna is a results-oriented marketing leader with a proven track-record building integrated marketing organizations ...

see bio ▶︎
Diana Massaro
Chief Marketing Officer
SKYHIGH SECURITY

As the Chief Marketing Officer, Diana is responsible for creating and accelerating Skyhigh Security’s marketing strategy ...

see bio ▶︎
Jim Steele
President of Global Strategic Customers
salesforce

Jim is an accomplished business leader with a strong track record of success in building and leading multi-disciplinary sales teams ...

see bio ▶︎
Stewart Easterby
Operating Partner
Greycroft

Stewart Easterby is a career operator who has served as a revenue and operations executive at two hypergrowth startups ...

see bio ▶︎
Esther Iyamu
Founder & Investor
Growthq

Accomplished Silicon Valley tech veteran, ex-NFL and NBA Dancer, and entrepreneur, Esther is known for her transformational go-to-market ...

see bio ▶︎
Steve Singh
Managing Director
Madrona

Before joining Madrona in 2020, Steve was the founder and CEO of Concur [NASDAQ: CNQR], served on the Executive Board of SAP ...

see bio ▶︎
Kat Kennedy
General Partner
kickstart

Kat Kennedy is passionate about building - products, companies, and the startup ecosystem as a whole. Before joining ...

see bio ▶︎
Chris Adams
Head of Account Management
Clickup

Chris has spent the last 15 years leading go to market functions at Qualtrics & ClickUp. He joined Qualtrics ...

see bio ▶︎
John D'Agostino
Former EVP of Sales
Qualtrics

John D’Agostino brings more than 30 years of experience in B2B sales. In his most recent position as the Executive Vice President ...

see bio ▶︎
Brian Stucki
Chief Operating Officer
Qualtrics

Brian Stucki leads the Customer Experience (CX) Business at Qualtrics. He oversees the global strategy, growth, delivery ...

see bio ▶︎
John Torrey
Venture Partner
Madrona

Most recently John was Chief Ecosystem Officer at Qualtrics, where he helped the company define and create an ecosystem ...

see bio ▶︎
Michael Tuso
Chief Executive Officer
Callypso

Michael is the CoFounder and CEO of Callypso, a software platform that helps companies with net revenue retention. Prior to ...

see bio ▶︎
Saber Sherrard
Partner
Bain & company

Saber is a Global B2B Marketing Capability Leader and leader in Commercial Excellence with over 15 years of consulting ...

see bio ▶︎
Spencer Dent
Co-Founder
Clozd

Spencer has extensive experience helping companies grow their revenues through global expansion, product line extension ...

see bio ▶︎
Matt McAllister
Head of Marketing for Restaurants
Yelp

Alongside great teams, Matt builds brand-led growth programs that add value instead of interrupting. His teams are made up of ...

see bio ▶︎
Toby McGraw
SVP of Sales
hopskipdrive

Toby McGraw has nearly two decades of experience growing and scaling successful technology startups with a focus ...

see bio ▶︎
Andrew Peterson
Co-Founder
Clozd

Andrew Peterson is the founder and Co-CEO of Clozd, a leading provider of win-loss technology and services. Prior to founding Clozd ...

see bio ▶︎

It has never been more important for businesses to understand why they win and lose. Whether you’re new to win-loss analysis—or you’re a seasoned practitioner—this event will help you advance your efforts and take another step towards meaningful business outcomes."

Andrew Peterson | Co-Founder | Clozd
Relive 2021
See all 2021 sessions here >
Learn How to Win More.
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WIN LOSS WEEK 2022
Hosted by

Clozd is the leader in win-loss analysis services and technology. Clozd helps companies win more by understanding the reasons they win and lose.

learn more
Coming soon

The annual conference that helps you win more

Join us for our premier virtual event, where revenue and intelligence leaders share how they use win-loss analysis to drive meaningful change for their teams and organizations. More information coming soon.

SEPTEMBER 24-25, 2024
Hosted by
Speakers & sessions
Watch now

Check out Win-Loss Week!

The biggest, most valuable gathering of win-loss experts and innovators is now live and on-demand! Click below to access nearly two dozen essential keynotes, ideas, and advice—so you can use win-loss analysis to truly connect with your customers, refine your product, and drive more revenue.

Watch now
Sr. Manager, Solutions Marketing
Heather Pepe
20
sessions
1500
attendees
2
days
Real stories
Expert voices
Powerful insights
Why attend?
Level up your program

Learn how your peers are creating the most value from their win-loss analysis programs—so you can truly connect with your buyers, optimize your own program, and drive revenue for your company.

Watch now
Learn from experts

Some of the most successful leaders in win-loss analysis are headlining on-demand sessions on how they’re using win-loss insights to drive real results, what's next for their programs, how advances in technology are helping them increase their ROI, and much more.

Virtual content

This is a virtual event, so you can watch these sessions whenever—and wherever—is most convenient for you. We have an awesome lineup of speakers, and we’re excited to provide a platform for them to share their insights and experiences.

Watch now

If you're serious about optimizing your win rate and want data-driven insights to fuel your strategy, [win-loss analysis] is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing
Speakers & Sessions
Sales
Marketing
Competitive Intelligence
Win-Loss Best Practices
CI
Crayon’s CEO talks competitive enablement, win-loss, and their partnership with Clozd
Jonah Lopin
CEO
In this session, Clozd co-founder Andrew Peterson and Crayon CEO Jonah Lopin discuss the intersection of competitive intelligence and win-loss analysis, the Crayon-Clozd integration, state of compete, and what's to come for the industry.
CI
Marketing
Asana leans on win-loss analysis to fuel their compete program
Tim Bowman
Head of Compete
Math, physics, and win-loss analysis. Tim talks about his academic background and how the ability to identify trends and solve problems are critical for companies that—like Asana—are seeking to understand the complexity of the customer buying experience.
Marketing
Best Practices
Calendly’s top lessons learned from 200+ win-loss interviews
Heather Pepe
Sr. Manager of Solutions Marketing
In this session, Heather—who’s been running Calendly’s internal win-loss analysis program for the past three years—talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time to meet their changing needs.
Sales
Best Practices
Precisely uses win-loss analysis to build a sales culture of honest feedback, trust, and growth
Pat McCarthy
Chief Revenue Officer
Pat knows that it’s not easy to hear and accept criticism, which is one of the reasons he relies on win-loss analysis. By capturing and sharing unbiased feedback directly from his buyers, he’s able to address critical revenue issues while building and lifting his team—not tearing them down.
Best Practices
Thousands of programs later: Best practices, tricks, and tips to running a game-changing win-loss program
Brady Tengberg and Cameron Turnbow
Head of Client Success & Senior Director of Customer Success
Two customer success leaders at Clozd, Brady and Cam share their advice and review their top lessons learned from their years of running win-loss analysis programs.
CI
Marketing
Zoom builds ‘Win-Loss 360’ to align its organization around direct customer feedback
Leo Boulton
Head of Competitive Market Strategy & Analyst Relations
Learn how Leo and his team at Zoom built out a comprehensive competitive intelligence program—called “Win-Loss 360”—that relies on direct buyer feedback to guide org-wide strategy and increase their competitive advantage.
Sales
Marketing
Scorpion’s sales team is buying into win-loss analysis—and it’s boosting cross-functional collaboration
Hila Lauterbach
Vice President of Product Marketing
Hila shares her playbook for helping Scorpion’s other departments—specifically their sales team—buy into win-loss analysis, as well as the immense value of cross-functional alignment around customer feedback.
Marketing
Best Practices
From interview to action: Learn how Affinity uses buyer feedback to improve the customer lifecycle
Carolyn Klinger
Director of Market Intelligence & Research
Carolyn shares what makes her “atypical” in how she uses customer feedback, and how Affinity has expanded the scope of their win-loss program so they can better understand—and improve—the entire customer lifecycle.
Marketing
Best Practices
G2 shows how GTM and product teams can use win-loss analysis to channel voice of the customer
Laura Horton
Sr. Director, Product Marketing
For Laura, win-loss analysis is about understanding—and then creating—ways to add value for their customers. In this session, she talks about the power of giving your customers a voice and how, for GTM teams, there’s no replacement for direct customer feedback.
Sales
CI
Marketing
Best Practices
A competitive positioning professional discusses the importance of win-loss analysis
Talya Heller G
Competitive Positioning Advisor
Founder of Down to a T Consulting, Talya has a vast knowledge of best practices—including win-loss analysis—for GTM teams. In this session, she discusses the importance of using win-loss insights to inform your strategy and competitive positioning
Marketing
Best Practices
How AuditBoard uses customer feedback to refine their strategy and, drive revenue
Matt Nelson
Vice President of Product Marketing
Matt talks about how he combined AuditBoard’s win-loss data with their CRM data to paint a full picture of how and why they were losing, where they needed to improve, and how they were able to transform those weaknesses into strengths.
Sales
Best Practices
Gong’s CRO combines win-loss analysis and revenue intelligence to drive change management
Shane Evans
Chief Revenue Officer
Shane dives into how Gong uses win-loss analysis to widen their lens and capture better data. By providing broad access to win-loss insights, teams throughout Gong’s organization—from sales to product—are empowered to drive meaningful, customer-centric change.
Sales
Best Practices
Global head of sales leans on win-loss analysis to help her org improve the buyer journey
Debbie McClure
Global Head of Sales
Debbie discusses the importance of getting to the root of why people choose to buy or not buy—and how win-loss analysis adds critical context and depth to her company’s internal CRM data.
Best Practices
Ask Clozd AI + Clozd Platform: Delivering powerful insights through innovative technology
Andrew Peterson and Spencer Dent
Co-founders & Co-CEOs
What’s next in win-loss analysis? Clozd co-founders Andrew Peterson and Spencer Dent discuss artificial intelligence, asynchronous interviews, innovative insight-generation tools, and much more in this deep dive into the future of the win-loss industry.
Sales
Marketing
Practicing what we preach: How buyer feedback drives strategy for Clozd’s sales and marketing teams
Danielle Talbot and John Hanks
Head of Marketing & Head of Sales
Powerful win-loss insights aren’t just for our clients. Join Danielle and John as they dive into the ways they lean into direct buyer feedback to drive strategy and revenue for Clozd's GTM teams.
Marketing
Best Practices
How buyer feedback influences critical business decisions in marketing, sales, and product at Clari
Ben Chen
Sr. Manager of Strategy & Operations
In this session, Ben explains why his team runs point on Clari’s win-loss analysis program (spoiler: they didn’t want their win-loss insights to be siloed) and the importance of building a company-level program.
Marketing
Best Practices
Nitrogen's CMO uses win-loss analysis to diagnose revenue problems and formulate winning solutions
Craig Clark
Chief Marketing Officer
How Nitrogen uses multiple win-loss channels to understand different segments, drive insights, and increase their win rate
CI
Marketing
Alteryx captures win-loss insights from different segments—and uses them to refine competitive strategy
Spencer Hong
Sr. Product Strategist, Competitive Intelligence
In this session, Spencer—who runs Alteryx’s win-loss analysis program—talks about how integrations and tech innovations have empowered his team to identify trends and deliver game-changing competitive intelligence.
CI
Marketing
Deltek utilizes win-loss insights for CI—and then shares them broadly to create a competitive edge
August Jackson
Vice President of Market Intelligence & Competitive Strategy
August talks about how capturing and sharing win-loss insights is a competitive game-changer for his company. Deltek uses win-loss analysis to learn more about their competitors, identify broader industry trends, and conduct internal War Games scenarios with their sales team.
Best Practices
Learn how to use Ask Clozd AI to power up your win-loss analysis program
Cameron England
Enterprise Account Executive
Don't miss this preview of Ask Clozd—our AI-powered search tool that instantly analyzes your win-loss data and delivers personalized insights, turning your buyer feedback into actionable intelligence.
Best Practices
How to ensure your win-loss program continues to deliver the fresh insights your company needs
Scott Varner
Director of Program Delivery
Scott has managed hundreds of win-loss analysis programs—and in this session, he's diving into the best ways to engage key stakeholders and adapt your programs over time to stay fresh and competitive.
View all
CI
Marketing
Asana leans on win-loss analysis to fuel their compete program
Tim Bowman
Head of Compete
Math, physics, and win-loss analysis. Tim talks about his academic background and how the ability to identify trends and solve problems are critical for companies that—like Asana—are seeking to understand the complexity of the customer buying experience.
CI
Marketing
Deltek utilizes win-loss insights for CI—and then shares them broadly to create a competitive edge
August Jackson
Vice President of Market Intelligence & Competitive Strategy
August talks about how capturing and sharing win-loss insights is a competitive game-changer for his company. Deltek uses win-loss analysis to learn more about their competitors, identify broader industry trends, and conduct internal War Games scenarios with their sales team.
Marketing
Best Practices
G2 shows how GTM and product teams can use win-loss analysis to channel voice of the customer
Laura Horton
Sr. Director, Product Marketing
For Laura, win-loss analysis is about understanding—and then creating—ways to add value for their customers. In this session, she talks about the power of giving your customers a voice and how, for GTM teams, there’s no replacement for direct customer feedback.
Marketing
Best Practices
How buyer feedback influences critical business decisions in marketing, sales, and product at Clari
Ben Chen
Sr. Manager of Strategy & Operations
In this session, Ben explains why his team runs point on Clari’s win-loss analysis program (spoiler: they didn’t want their win-loss insights to be siloed) and the importance of building a company-level program.
Sales
Best Practices
Gong’s CRO combines win-loss analysis and revenue intelligence to drive change management
Shane Evans
Chief Revenue Officer
Shane dives into how Gong uses win-loss analysis to widen their lens and capture better data. By providing broad access to win-loss insights, teams throughout Gong’s organization—from sales to product—are empowered to drive meaningful, customer-centric change.
CI
Marketing
Zoom builds ‘Win-Loss 360’ to align its organization around direct customer feedback
Leo Boulton
Head of Competitive Market Strategy & Analyst Relations
Learn how Leo and his team at Zoom built out a comprehensive competitive intelligence program—called “Win-Loss 360”—that relies on direct buyer feedback to guide org-wide strategy and increase their competitive advantage.
Marketing
Best Practices
Calendly’s top lessons learned from 200+ win-loss interviews
Heather Pepe
Sr. Manager of Solutions Marketing
In this session, Heather—who’s been running Calendly’s internal win-loss analysis program for the past three years—talks about the value of voice-of-customer insights, how to capture and share the most impactful insights, and how their win-loss program has evolved over time to meet their changing needs.
Sales
Best Practices
Precisely uses win-loss analysis to build a sales culture of honest feedback, trust, and growth
Pat McCarthy
Chief Revenue Officer
Pat knows that it’s not easy to hear and accept criticism, which is one of the reasons he relies on win-loss analysis. By capturing and sharing unbiased feedback directly from his buyers, he’s able to address critical revenue issues while building and lifting his team—not tearing them down.
Sales
Marketing
Scorpion’s sales team is buying into win-loss analysis—and it’s boosting cross-functional collaboration
Hila Lauterbach
Vice President of Product Marketing
Hila shares her playbook for helping Scorpion’s other departments—specifically their sales team—buy into win-loss analysis, as well as the immense value of cross-functional alignment around customer feedback.
Sales
CI
Marketing
Best Practices
A competitive positioning professional discusses the importance of win-loss analysis
Talya Heller G
Competitive Positioning Advisor
Founder of Down to a T Consulting, Talya has a vast knowledge of best practices—including win-loss analysis—for GTM teams. In this session, she discusses the importance of using win-loss insights to inform your strategy and competitive positioning
Sales
Best Practices
Global head of sales leans on win-loss analysis to help her org improve the buyer journey
Debbie McClure
Global Head of Sales
Debbie discusses the importance of getting to the root of why people choose to buy or not buy—and how win-loss analysis adds critical context and depth to her company’s internal CRM data.
Marketing
Best Practices
Nitrogen's CMO uses win-loss analysis to diagnose revenue problems and formulate winning solutions
Craig Clark
Chief Marketing Officer
How Nitrogen uses multiple win-loss channels to understand different segments, drive insights, and increase their win rate
Best Practices
Ask Clozd AI + Clozd Platform: Delivering powerful insights through innovative technology
Andrew Peterson and Spencer Dent
Co-founders & Co-CEOs
What’s next in win-loss analysis? Clozd co-founders Andrew Peterson and Spencer Dent discuss artificial intelligence, asynchronous interviews, innovative insight-generation tools, and much more in this deep dive into the future of the win-loss industry.
Sales
Marketing
Practicing what we preach: How buyer feedback drives strategy for Clozd’s sales and marketing teams
Danielle Talbot and John Hanks
Head of Marketing & Head of Sales
Powerful win-loss insights aren’t just for our clients. Join Danielle and John as they dive into the ways they lean into direct buyer feedback to drive strategy and revenue for Clozd's GTM teams.
Marketing
Best Practices
How AuditBoard uses customer feedback to refine their strategy and, drive revenue
Matt Nelson
Vice President of Product Marketing
Matt talks about how he combined AuditBoard’s win-loss data with their CRM data to paint a full picture of how and why they were losing, where they needed to improve, and how they were able to transform those weaknesses into strengths.
Best Practices
Thousands of programs later: Best practices, tricks, and tips to running a game-changing win-loss program
Brady Tengberg and Cameron Turnbow
Head of Client Success & Senior Director of Customer Success
Two customer success leaders at Clozd, Brady and Cam share their advice and review their top lessons learned from their years of running win-loss analysis programs.
Marketing
Best Practices
From interview to action: Learn how Affinity uses buyer feedback to improve the customer lifecycle
Carolyn Klinger
Director of Market Intelligence & Research
Carolyn shares what makes her “atypical” in how she uses customer feedback, and how Affinity has expanded the scope of their win-loss program so they can better understand—and improve—the entire customer lifecycle.
CI
Marketing
Alteryx captures win-loss insights from different segments—and uses them to refine competitive strategy
Spencer Hong
Sr. Product Strategist, Competitive Intelligence
In this session, Spencer—who runs Alteryx’s win-loss analysis program—talks about how integrations and tech innovations have empowered his team to identify trends and deliver game-changing competitive intelligence.
Best Practices
How to ensure your win-loss program continues to deliver the fresh insights your company needs
Scott Varner
Director of Program Delivery
Scott has managed hundreds of win-loss analysis programs—and in this session, he's diving into the best ways to engage key stakeholders and adapt your programs over time to stay fresh and competitive.
CI
Crayon’s CEO talks competitive enablement, win-loss, and their partnership with Clozd
Jonah Lopin
CEO
In this session, Clozd co-founder Andrew Peterson and Crayon CEO Jonah Lopin discuss the intersection of competitive intelligence and win-loss analysis, the Crayon-Clozd integration, state of compete, and what's to come for the industry.
Best Practices
Learn how to use Ask Clozd AI to power up your win-loss analysis program
Cameron England
Enterprise Account Executive
Don't miss this preview of Ask Clozd—our AI-powered search tool that instantly analyzes your win-loss data and delivers personalized insights, turning your buyer feedback into actionable intelligence.
Access on-demand sessions

Access all our expert sessions where all content will be on-demand—so you can check it out at your convenience.